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Marketing Manager

Dundas Jafine Inc

This is a Contract position in Peel region, ON posted September 12, 2017.

Job Description

Marketing Manager

Summary

Responsible for the management of all marketing related activities, including corporate, product and customer based marketing projects as well as the strategic evaluation of new creative marketing initiatives designed to drive sales and keep our company at the forefront of the HVAC industry.

This position works closely with corporate Sales Managers by providing them with necessary marketing related direction and support, in the interest of continued growth in both the Retail and Wholesale channels.

This position also works closely with Product Development by providing the strategic marketing input necessary for successful new product launches, including the suggestion of additional new product recommendations.

Direct Reports: Graphic Designer

Indirect Reports: Sales Co-coordinator, Retail & Wholesale Sales Managers

Marketing Related Responsibilities

  • Nurture and enrich all external perceptions of the company while driving growth of market share

  • Plan marketing and branding objectives

  • Seek out and develop new marketing initiatives designed to provide growth within the category

  • Analyze competitive product offerings and evaluate market trends for corporate consideration

  • Provide creative and content direction on the development of all product packaging and packing components

  • Manage current packaging and print vendors, overseeing the coordination and production of all new packaging and seeking out cost saving initiatives

  • Coordinate and manage the production of all new media

  • Creation and delivery of press releases, product bulletins, advertisements, and other marketing related materials

  • Ensure brand messages are consistent on all marketing collateral

  • Prepare marketing strategies alongside other management team members

  • Oversee the creation / maintenance and provide content for all Dundas Jafine social media outlets, corporate website, YouTube channel & corporate blog

  • Prepare track and manage marketing budgets

Sales Related Responsibilities

  • Collaborate with Sales Managers to strengthen strategic customer partnerships by developing growth enticing activities and implementing the framework and strategic plan on identified opportunities

  • Assist Sales Managers with the development of new business sales strategies, sales analysis and presentation preparation

  • Participate as necessary in the physical presentation of Dundas Jafine to new customers as well as the participation of existing line reviews as deemed necessary
  • Participation as necessary in customer and national trade show exhibits
  • Other duties / tasks as assigned by Director of Sales & Mkt

Product Development Related Responsibilities

  • Gather and analyze customer insight from product reviews and feedback
  • Work with Product Development manager in the development of product usage instructions and other new product launch related marketing collateral

  • Maintain trademark registrations and update / maintain internal trademark / patent

Home Depot Specific Responsibilities

  • Manage THD ISES system – add new projects, track progress of existing projects & run reports on progress and trouble shoot any reset issues
  • Manage activities related to new BYO business including the creating of opening orders, managing reset implementation and troubleshooting issues and acting as the liaison between THD staff and internal personnel
  • Manage and respond to all customer questions on our Everbilt products through Bazaarvoice interface
  • Maintain THD POG’s in HD planogram portal

Other Responsibilities

  • Oversee and manage the Canadian Stewardship

  • Assist manufacturing with compiling / creating work procedures for new products

  • Assist with the coordination of company events