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Director of Marketing & Sales

Seaford Pharmaceuticals

This is a Full-time position in Mississauga, ON posted May 4, 2021.

About the CompanySeaford® Pharmaceuticals Inc. is a privately owned Canadian pharmaceutical company based in Mississauga, Ontario. We are a patient focused company who has been marketing “niche” products to Canadian physicians and pharmacies for 30 years. Seaford is a vertically integrated operation engaged in registration, labelling, warehousing, sales, marketing and distribution throughout the country. As a company, we operate in strict compliance with all regulatory requirements and Good Manufacturing Practices. Our primary source of brand promotion is through marketing discussions with Family Physicians, Gastroenterologists, Nephrologists, Urologists, Endocrinologists and Pharmacists.About the JobWe are seeking an experienced Marketing and Sales Director who has a proven track record of utilizing their unique skills and experience to create and implement key account plans and marketing campaigns which have successfully led to increasing sales and driving revenue growth. The Marketing and Sales Director is someone who is passionate about leadership, cultivating relationships of trust and is innately driven by leading their team to attain new levels of achievement. Optimism and challenge seeking are at the top of personal motivators for our future Marketing and Sales Director.The Marketing and Sales Director will be responsible for all corporate and brand-specific marketing, with sales reporting into them. The perfect fit for this position is a marketing professional with experience in the pharmaceutical world with an educated understanding of pharmaceutical sales. The purpose of this role is to combine the oversight of marketing and sales activities to one role with the intent of primarily achieving the corporate budget, increasing organizational efficiencies and improving the operations of the sales and marketing departments.Role ResponsibilitiesMarketing Responsibilities* Establish, monitor, and revise annual marketing budget* Liaise with Quality and Regulatory departments to ensure adherence to Health Canada regulatory standards; for marketing* Establish, monitor, revise, and implement marketing plan for each brand. Engage in the following activities:1. Liaise with stakeholders (consultants, physicians, sales representatives, principals, etc.) to gather information for plans2. Establish plans for promotional events such as conferences, retail store promotions, and CMEs and monitoring results3. Manage design and dissemination of promotional material such as detail aids, samples, and promotional gifts* Establish physician detailing cycle for Sales Force* Evaluate, achieve, and maintain COGS to enable company to achieve projected gross margin. Liaise with appropriate personnel to source suppliers of packaging and manufacturing for all brands, including labels, promotional material, sample and stock packaging. Regular review of COGS and sales (direct sales and sales representatives’ reports), wholesaler, and market data.* Collect and monitor competitor progress* Evaluate new product opportunities* Establish and implement key accounts strategy (at wholesale and retail) to improve distribution.Sales Responsibilities* Manage sales department to achieve objectives* Evaluate and implement regional programs to maximize coverage at all of the following levels:1. Government2.  Retail3. Hospital, including GPOs4. Chain accounts5. Physician audience* Implement programs to evaluate sales force performance* Design and implement effective sales force incentive programs* Implement training program for both product knowledge and selling skills* Establish national CME programs for all product categoriesQualifications and Experience* B.Sc. Degree* 5-10 years pharmaceutical marketing experience, including OTC, BTC, and hospital products* 5+ years divisional/regional management experience* Demonstrates strong leadership skills and has the ability to motivate and enthuse others* Understands how to develop, and align marketing and promotional strategies* Excellent verbal and written interpersonal/communication skills to interact with customers and colleagues* Pharmaceutical sales experience an assetSeaford will consider and provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform Seaford of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation. All information collected will be protected under applicable privacy requirements.We use an online application process which will assess your qualifications, traits, and culture fit, as well as your resume.  If you decide to apply we would like you to give us a short pitch on why you’re perfect for us.  You will be asked to provide an impact statement – it’s the first thing we will see, so here your chance to make an amazing first impression.If you are interested in this role you need to apply online. It will take you 10 minutes to complete the application including uploading your resume and answering some basic questions about your candidacy.  We will review applications as they are received. Only qualified applicants will be contacted.